# Mehrabian 7–38–55: preliminary source readiness

- Object ID: `em:research-note:sha256:48131613b1b8e5c64e3be3076401d8b749833e06ac16ef089c432a1d6f833ab2`
- Kind: `research-note`
- Repository path: [`research/how-we-know/library-preliminary/mehrabian-7-38-55.md`](https://github.com/yoheinakajima/epistemedia/blob/f92846570180dfa4511263f8ba98ecd18f7772c9/research/how-we-know/library-preliminary/mehrabian-7-38-55.md)
- Content digest: `04445f37619922b9770a6ad62eb674c0622b4a49d61f07fe74ee1e037151aa23`

**Also filed under:** [Research Program](https://epistemedia.org/topics/research-program/)

## Source content

# Mehrabian 7–38–55: preliminary source readiness

Status: **HOLD — lead-level mapping only; not a dossier, verdict, admission, or publication
recommendation**

Task: EM-0027

Source-access window represented: 2026-08-23T02:18:40Z–02:44:51Z

Accepted base for this synthesis: `e9ad62b18f21594258643694c55709f78b4f9a50`

This packet records public, credential-free source-scout findings. It does not credit prior
model-generated notes. Publicly readable scans are access leads, not proof of reuse rights.

## Provisional disposition

**HOLD.** The two primary identities, the narrow experimental target, the paper-level location
of the three-number proposal, the author's qualification, and a bounded propagation sample are
traceable. Source closure is incomplete: publisher full text is closed, accessible scans are
unlicensed, the `7%` origin is not reported in the two papers, and the relevant book editions
and original materials are not closed.

Minimum later gates are lawful stable access or an approved quote-minimal treatment for both
version-of-record spans; independent verification of the integration paragraph; explicit
representation of the missing `7%` derivation; 1971/1981 edition reconciliation; and review of
every dependence edge.

## Circulated proposition versus tested propositions

The circulated proposition is that “93% of communication is nonverbal,” commonly divided into
7% words, 38% tone, and 55% body language or facial expression.

The 1967 experiments instead measured how undergraduates inferred positive, neutral, or
negative attitude toward an addressee:

1. one-word semantic content crossed with vocal tone; and
2. the neutral word “maybe” in three tones, paired with head-only facial photographs.

They did not measure all communication, natural conversation, factual comprehension,
persuasion, memory, gestures, posture, dress, spatial behavior, or three simultaneously varied
verbal/vocal/facial channels in a single experiment.

## Verified primary identities, access, and quotation boundary

### P1 — words and tone

**Albert Mehrabian and Morton Wiener, “Decoding of inconsistent communications.”**

- Journal identity: *Journal of Personality and Social Psychology* 6(1), 109–114
  (May 1967).
- DOI: [`10.1037/h0024532`](https://doi.org/10.1037/h0024532); PMID
  [`6032751`](https://pubmed.ncbi.nlm.nih.gov/6032751/).
- Metadata:
  [Crossref](https://api.crossref.org/works/10.1037%2Fh0024532);
  [OpenAlex](https://api.openalex.org/works/https:%2F%2Fdoi.org%2F10.1037%2Fh0024532).
- Access: the DOI redirected to an APA page that returned 403; PubMed exposed metadata but
  no abstract/full text. A transient [third-party scan](https://sergiosenna.com.br/wp-content/uploads/2026/01/mehrabian1967-decoding-of-inconsistent-communications.pdf)
  returned a six-page PDF, 563,059 bytes, SHA-256
  `d2c6cac3f178ca32a85ec29a177c2c004890333221e708fb27d6379c9b8e4ee8`.
- Edition: DOI, issue header, Crossref, PubMed, and scan identity agreed; no correction or
  version relation appeared in the captured Crossref record.
- License/treatment: Crossref declared no license and OpenAlex classified the work closed.
  Do not archive or redistribute the scan; retain metadata and quote-minimal necessary spans.
- Study boundary: 45 undergraduates prepared word materials; a separate 30 completed the
  main task. P1 reports categorical analyses and **does not report a `7%` verbal coefficient**
  or a three-channel regression.

### P2 — face and tone

**Albert Mehrabian and Susan R. Ferris, “Inference of attitudes from nonverbal communication
in two channels.”**

- Journal identity: *Journal of Consulting Psychology* 31(3), 248–252 (June 1967).
- DOI: [`10.1037/h0024648`](https://doi.org/10.1037/h0024648); PMID
  [`6046577`](https://pubmed.ncbi.nlm.nih.gov/6046577/).
- Metadata:
  [Crossref](https://api.crossref.org/works/10.1037%2Fh0024648);
  [OpenAlex](https://api.openalex.org/works/https:%2F%2Fdoi.org%2F10.1037%2Fh0024648).
- Access: the APA target returned 403 and PubMed listed only Ovid full text. The
  [university course scan](https://is.muni.cz/el/phil/jaro2018/PSA_034/um/Mehrabian.pdf?lang=en)
  uses a credential-free but session-dependent flow: the first anonymous request returned a
  117-byte HTML/meta-refresh response and set an anonymous cookie; repeating the URL with that
  cookie returned a five-page PDF, 459,340 bytes, SHA-256
  `f9d91dfd98725e902ef24a1b478c4bb8aac5be66c2be2b5486cc0c4253711f84`.
  Because the carrier depends on mutable anonymous session state, it receives no durable-access
  credit.
- Edition: authoritative metadata and the issue header say *Journal of Consulting
  Psychology*, despite inconsistent secondary naming.
- License/treatment: no open license; public course hosting does not establish reuse rights.
  Link and quote minimally; do not archive source bytes.
- Study boundary: three groups totaling 62 female undergraduates; outcome was inferred
  like/dislike attitude. P2 reports `A_T = 1.50 A_F + 1.03 A_V` and says face received about
  3/2 the vocal weight. Wider population applicability was proposed, not tested.

## Cross-study derivation audit

P2's final paragraph combines its implications with P1 and **suggests** coefficients
`.07`, `.38`, and `.55` for simultaneous verbal, vocal, and facial attitude communication. It
calls the step an extrapolation to be tested. Neither experiment manipulated all three channels.

- `1.50 / 1.03 = 1.4563`, close to `.55 / .38 = 1.4474`.
- Reserving `.07` and allocating the remaining `.93` in P2's `1.50:1.03` ratio produces
  `.5514` and `.3786`.
- That arithmetic is a reconstruction, not a derivation printed in either paper.
- The origin of the initial `.07` is not disclosed in P1 or P2 and cannot be recovered from
  P1's reported ANOVA as a stated verbal weight.

The formula's appearance in P2 is verified; the complete derivation is unresolved.

## Author qualification and edition trail

1. **Albert Mehrabian author page.**
   - URL: [kaaj.com/psych/smorder.html](https://kaaj.com/psych/smorder.html).
   - Access receipt: `200 text/html`, 3,499 bytes, SHA-256
     `d2e9ce6de5935b1eefcf7ada00ed2f9da11332527660fd6b98be4c909e0a5a72`.
   - Boundary: describes “Total Liking” and limits the equations to inconsistent messages of
     feelings and attitudes, not other communication.
   - License/treatment: copyrighted HTML, no open license observed; link/paraphrase and quote
     minimally. The statement's original publication date remains unknown.

2. **Albert Mehrabian, *Silent Messages*.**
   - Author page identity: 1981 Wadsworth edition, pp. 75–80.
   - Inspected lead: [1971 Wadsworth scan](https://e-edu.nbu.bg/pluginfile.php/855150/mod_resource/content/1/Albert-Mehrabian%20-%20Silent%20Messages%201971%20-%20red.size.pdf),
     ISBN `0-534-00059-2`, 160 pages, 19,515,952 bytes, SHA-256
     `3223d08c89749142d9774a49e6843ee4512ef9daa70928ed8667051ef8a123c1`.
     The previously recorded digest
     `94925f4d17b626bc029ce8ae8375c8468788a179cc879f336a930b7b1273ddeb` was not reproduced
     from this exact URL and receives no artifact-identity credit.
   - The 1971 edition states the approximate equation and its feeling-dimension boundary but
     does not supply the missing `.07` derivation.
   - License/treatment: all rights reserved; do not preserve or redistribute scan bytes.
   - Gap: 1971 and 1981 editions were not fully collated.

## Bounded propagation and correction leads

These objects show circulation or correction; they are **not empirical support roots**.

- [Highland Council, *Staff Connections*, issue 41 (December 2020)](https://www.highland.gov.uk/download/downloads/id/23149/staff_connections_dec_2020_issue_41.pdf):
  broadens the proposition to all communication/video policy.
- [Hampshire Police and Crime Commissioner training deck (March 2022 URL)](https://www.hampshire-pcc.gov.uk/wp-content/uploads/2022/03/MASTER-010322.pdf):
  broadens it to 70–93% of all communication.
- [University of Birmingham, “Audio visual for events explained”](https://conferences.bham.ac.uk/2020/01/20/audio-visual-for-events-explained/):
  broadens it to event communication/effectiveness.
- [University of Hertfordshire, “The myths of body language”](https://www.herts.ac.uk/research/centres/research-blogs/psychology-and-sport-sciences/the-myths-of-body-language):
  institutional correction emphasizing the single-word feeling-judgment context.
- [University of Liverpool Prosper, “Communication”](https://prosper.liverpool.ac.uk/postdoc-resources/explore/communication/):
  institutional correction describing the context-free 93% proposition as a myth.

No open licenses were observed. The purposive circulation sample is `n=3` and cannot estimate
prevalence. Correction pages are leads, not substitutes for the primary papers.

## Dependence, counterevidence, and gaps

- P1 and P2 are distinct article identities within one linked research program: common author,
  University of California grant/pools, evaluative scale, artificial crossed-channel design,
  female-recorded stimuli, and shared use of “maybe.”
- Participant and speaker overlap across papers is not reported.
- P2 cites and integrates P1; the book and author page point back to both.
- The three institutional recirculation objects repeat one lineage and add zero independent
  empirical roots for “93% of communication.”
- No raw participant data, recordings, photographs, coding sheets, or analysis code were
  located.
- Official publisher full text was inaccessible; third-party scans establish inspection, not
  reuse rights or durable availability. The independently rechecked P2 carrier was unstable.
- No 1967 study tested three simultaneous channels.
- P2 cites P1 as pp. 108–114, while authoritative identity is 109–114; preserve the likely
  citation discrepancy.
- Seeded follow-up/replication literature was not evaluated; no field-level effect conclusion
  is authorized.

## Bounded corpus and cost

- Nine content objects: two primary articles, one author page, one bounded book span, three
  propagation objects, and two correction objects.
- Six metadata/access receipts: Crossref, PubMed, and OpenAlex for each primary article.
- Estimated later review: 6–10 focused hours with lawful stable views, or 1–2 working days
  including edition collation and derivation review.
- Stop before a general nonverbal-communication review; do not count propagation as evidence
  or reconstruct missing derivation as fact.

The recommendation remains **HOLD** pending source/edition/derivation closure and exact-head
independent review under a later task.
